We brought the Smart Car's unique ability to navigate narrow city streets to life with reverse perspective posters that tricked viewers eyes, making the streets seem even harder to navigate.
Accolades: Cannes, One Show
Hong Kong execution
Amsterdam execution
Rome execution
Illustrators: Simon Koay, Stratos Efstathiou
Creative Directors: Mike Pearson, Sarah-Leith Izzard
CCO: Reed Collins